Should You Set Up Your Brand in MySpace?

There has been a lot of discussion about whether MySpace can be “turned around” into a social power house again and MediaPost’s Catharine P. Taylor covered the issues well in her “Can MySpace Ever Be Our Space Again?” post. The comments are a great read and sum up a lot of what’s wrong and the prospects for turning it around.

While I think commentary from industry insiders is insightful, nothing better illustrates the issues ahead for MySpace than actually listening to end users’s conversing about MySpace. Here is social gaming site announcing the establishment of a MySpace presence on their Facebook Fan Page:


So while there may be some life, especially around music, in the MySpace platform, as a marketer I’d be wary of setting up shop where users feel unsafe. Do you really want that association for your brand?

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