Comments on: Zappos Between the Tweets: Breaking Down How Zappos Uses Twitter http://www.voncoelln.com/eric/2009/05/26/zappos-between-the-tweets-breaking-down-how-zappos-uses-twitter/ All About the Data Around Marketing, Social Media, Games and More Wed, 21 Apr 2010 16:26:31 -0700 http://wordpress.org/?v=2.8.3 hourly 1 By: EVCinNYC http://www.voncoelln.com/eric/2009/05/26/zappos-between-the-tweets-breaking-down-how-zappos-uses-twitter/comment-page-1/#comment-420 EVCinNYC Fri, 24 Jul 2009 03:25:29 +0000 http://www.voncoelln.com/eric/?p=120#comment-420 I think Tony is a very connected person (successfully selling his initial business to Microsoft and working with VCs while at Zappos greatly expanded his network of people). Tie that with being an early adopter of Twitter (joined June 23, 2007 according to http://www.whendidyoujointwitter.com) and his ability to build a successful niche company with a unique culture, he definitely had the ability to build a strong base of followers early on. But what grew it <i>beyond</i> that core group, and helped it grow another 350,000 followers since I posted this less than two months ago, is the authentic delivery of content that reflects the company's unique culture. I think finding a niche and consistently delivering content for the audience in that niche is what makes a company successful with Twitter (see my other Between the Tweets analysis for Whole Foods: http://www.voncoelln.com/eric/2009/07/15/between-the-tweets-analyzing-how-whole-foods-got-to-1-million-followers/) I think Tony is a very connected person (successfully selling his initial business to Microsoft and working with VCs while at Zappos greatly expanded his network of people). Tie that with being an early adopter of Twitter (joined June 23, 2007 according to http://www.whendidyoujointwitter.com) and his ability to build a successful niche company with a unique culture, he definitely had the ability to build a strong base of followers early on. But what grew it beyond that core group, and helped it grow another 350,000 followers since I posted this less than two months ago, is the authentic delivery of content that reflects the company’s unique culture. I think finding a niche and consistently delivering content for the audience in that niche is what makes a company successful with Twitter (see my other Between the Tweets analysis for Whole Foods: http://www.voncoelln.com/eric/2009/07/15/between-the-tweets-analyzing-how-whole-foods-got-to-1-million-followers/)

]]> By: Al http://www.voncoelln.com/eric/2009/05/26/zappos-between-the-tweets-breaking-down-how-zappos-uses-twitter/comment-page-1/#comment-415 Al Fri, 24 Jul 2009 01:14:28 +0000 http://www.voncoelln.com/eric/?p=120#comment-415 Very interesting article. I am interested in what you think has allowed Tony to reach 600k followers simply by being a people person. There is no advertisement of Twitter at all on their site. Even an ordinary person who tweets the same tweets as Tony would not be able to get such a high amount. If I don't read this or reply, would be great if you could email me to check your response =) Very interesting article. I am interested in what you think has allowed Tony to reach 600k followers simply by being a people person. There is no advertisement of Twitter at all on their site. Even an ordinary person who tweets the same tweets as Tony would not be able to get such a high amount.

If I don’t read this or reply, would be great if you could email me to check your response =)

]]> By: EVCinNYC http://www.voncoelln.com/eric/2009/05/26/zappos-between-the-tweets-breaking-down-how-zappos-uses-twitter/comment-page-1/#comment-41 EVCinNYC Tue, 09 Jun 2009 19:27:23 +0000 http://www.voncoelln.com/eric/?p=120#comment-41 Nice interview with Zappos CEO Tony Hseih reiterating that Twitter is a way to show off the company's culture http://www.corporateidealist.com/2009/06/interview-with-a-corporate-idealist-tony-hsieh-ceo-of-zapposcom/ Nice interview with Zappos CEO Tony Hseih reiterating that Twitter is a way to show off the company’s culture http://www.corporateidealist.com/2009/06/interview-with-a-corporate-idealist-tony-hsieh-ceo-of-zapposcom/

]]> By: gina http://www.voncoelln.com/eric/2009/05/26/zappos-between-the-tweets-breaking-down-how-zappos-uses-twitter/comment-page-1/#comment-22 gina Wed, 03 Jun 2009 09:39:08 +0000 http://www.voncoelln.com/eric/?p=120#comment-22 we're seeing the same results. whenever we blog/tweet/post about 'unrelated' issues - users respond. most popular have been around travel or 'where do you think this pic is from?' nature. but great overview :) zappos is on the forefront and I hope serving as an example for other businesses! we’re seeing the same results. whenever we blog/tweet/post about ‘unrelated’ issues – users respond. most popular have been around travel or ‘where do you think this pic is from?’ nature. but great overview :) zappos is on the forefront and I hope serving as an example for other businesses!

]]> By: Ianko http://www.voncoelln.com/eric/2009/05/26/zappos-between-the-tweets-breaking-down-how-zappos-uses-twitter/comment-page-1/#comment-13 Ianko Thu, 28 May 2009 16:43:43 +0000 http://www.voncoelln.com/eric/?p=120#comment-13 Very usefull analysis Eric. :-) Thanks Very usefull analysis Eric. :-)
Thanks

]]>