While I’ve been talking about Facebook Game Applications leveraging their Fan/Application Pages to engage with their fans, Pet Society launched a post with a promotion at noon on Monday, allowing us track pretty closely the number of Likes and Comments made by fans in the 24 hours after release. Here was the post that showed up in fans’ streams:
And here is a timeline showing the number of “Likes” and Comments made
About one-fifth of the total “Likes” and comments were done in the first 20 minutes after the post, and 50% of the total “Likes” were done in the first 90 minutes. It suggests that you have about a two hour window to make the majority of your impressions on people (depending on the size of a user’s homepage stream, your message may get buried by other messages, pushing it beyond the first screen).
In the short term, this means planning your communications when the majority of users are playing your application. In the long-term, one wonders about the opportunity to do targeted sending of stream posts, where you could trigger sending based on a user’s past behavior patterns, allowing you to target night users with one set of messages and day users with another.