Comments on: Developers Revamp Viral Marketing Tactics to Comply with Changes to Facebook Policies http://www.voncoelln.com/eric/2009/12/31/developers-revamp-viral-marketing-tactics-to-comply-with-changes-to-facebook-policies/ All About the Data Around Marketing, Social Media, Games and More Wed, 21 Apr 2010 16:26:31 -0700 http://wordpress.org/?v=2.8.3 hourly 1 By: EVCinNYC http://www.voncoelln.com/eric/2009/12/31/developers-revamp-viral-marketing-tactics-to-comply-with-changes-to-facebook-policies/comment-page-1/#comment-1211 EVCinNYC Fri, 29 Jan 2010 16:34:05 +0000 http://www.voncoelln.com/eric/?p=645#comment-1211 Still waiting for Facebook to actually enforce the gating prohibition - it seems to be the only new policy they have yet to put any enforcement into. Still waiting for Facebook to actually enforce the gating prohibition – it seems to be the only new policy they have yet to put any enforcement into.

]]> By: David Chu http://www.voncoelln.com/eric/2009/12/31/developers-revamp-viral-marketing-tactics-to-comply-with-changes-to-facebook-policies/comment-page-1/#comment-1128 David Chu Mon, 04 Jan 2010 08:47:15 +0000 http://www.voncoelln.com/eric/?p=645#comment-1128 Hey Eric, Great article. I can see you put a lot of work into it. Of the changes you talked about above, I'd say that "gating content" is going to cause the biggest changes. In response, I think we're going to see an increase in game mechanics that reward players for having larger active networks. An example is Mafia War's "Declare War" mechanics that is currently testing in BETA mode. You declare war on another player and it is up to your mafia to defeat the other player. Hope this helps, Dave Hey Eric,

Great article. I can see you put a lot of work into it.

Of the changes you talked about above, I’d say that “gating content” is going to cause the biggest changes. In response, I think we’re going to see an increase in game mechanics that reward players for having larger active networks.

An example is Mafia War’s “Declare War” mechanics that is currently testing in BETA mode. You declare war on another player and it is up to your mafia to defeat the other player.

Hope this helps,

Dave

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