My Background
I’ve worked in large organizations (over six years of marketing at corporate and regional offices at UPS) and small to medium startups (over a decade online for companies like Prodigy and DoubleClick). The last four years I’ve been the VP of Marketing for online games companies: casual game portal provider Oberon Media and multiplayer online soccer game Power Challenge, getting to manage communities and launch virtual items.
Most recently I have been consulting for some of the world’s largest social game developers and destination sites, covering everything from marketing, competitive analysis, data mining around attributes of paying users, and monetization plans.
A Kellogg graduate, my specialty is helping fast-growing firms build out their marketing organizations, mentor junior marketing managers and devise processes and structure to help sustain growth and optimize operations. While I am well versed in all aspects of marketing, my niche has been online in optimizing the user experience, merchandising and e-commerce, and leveraging social media and community to drive user retention.
And if you haven’t guessed from the majority of my posts, I love to use data, searching for trends and meaning behind every blip in the road. Give me some Omniture or Google Analytics data, or some user sales data and I’ll pivot table my way to something interesting!