Eric von Coelln digs into the numbers behind social media, marketing, casual games and more.
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Zynga Making 4.4 Cents per DAU

I tweeted upon Zynga’s S1 filing last week that it looked like Zynga was making 4.4 cents per DAU. Here’s a more detailed breakdown of revenue, DAU by game and some trends that could impact the successive quarterly revenues moving forward.

Zynga Invades the 7-11 on My Block

What happens when Zynga invades my 7-11 around the corner…can off-line user acquisition domination be far behind?

Zynga Has City-Building Theme, Playdom’s Social City in its Sights

Survey by Zynga tips off their intention to enter the city building sim genre and take on Playdom’s scorching hot Social City.

The Post-Notification Era on Facebook’s Platform: Viral Marketing Isn’t Dead Yet

Facebook depricated Notificaitons for applications on March 1st – Clearly it’s not the doomsday scenario that some feared as developers are mostly relying on email or fan page posts to replace application-to-user notifications, while user-to-user notifications are being facilitated through creative use of Wall Posts.

How FarmVille Finally Broke Through 30 Million Daily Active Users

FarmVille bucks the no-growth trend, passing 30 million by twisting the “gifting” mechanism from sending gifts to asking for gifts.