Eric von Coelln digs into the numbers behind social media, marketing, casual games and more.
EVCin on Facebook

Zynga Has City-Building Theme, Playdom’s Social City in its Sights

Survey by Zynga tips off their intention to enter the city building sim genre and take on Playdom’s scorching hot Social City.

The Post-Notification Era on Facebook’s Platform: Viral Marketing Isn’t Dead Yet

Facebook depricated Notificaitons for applications on March 1st – Clearly it’s not the doomsday scenario that some feared as developers are mostly relying on email or fan page posts to replace application-to-user notifications, while user-to-user notifications are being facilitated through creative use of Wall Posts.

How FarmVille Finally Broke Through 30 Million Daily Active Users

FarmVille bucks the no-growth trend, passing 30 million by twisting the “gifting” mechanism from sending gifts to asking for gifts.

The Hidden Benefits of Incorporating Facebook Credits?

Incorporating Facebook Credits may make you a Featured Game on the new Games Dashboard, but it doesn’t necessarily drive you new traffic. Plus the intriguing reach of STi’s prepaid-phone-cards-turned-virtual-goods-gift-card.

Quick Hits: Getting Users to Sign Up, Gangster City Isn’t Sticky, and 6 Million DAU for Poker?

Zynga innovates with a progress bar to get users to sign up for mutliple communication devices. Playfish’s Gangster City doesn’t look like it’s sticky enough as DAUs flatten out. And Zynga Poker touts 6 million daily users – but they still haven’t reached that number yet on Facebook.