What happens when Zynga invades my 7-11 around the corner…can off-line user acquisition domination be far behind?
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 Eric von Coelln digs into the numbers behind social media, marketing, casual games and more. 
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Survey by Zynga tips off their intention to enter the city building sim genre and take on Playdom’s scorching hot Social City. Facebook depricated Notificaitons for applications on March 1st – Clearly it’s not the doomsday scenario that some feared as developers are mostly relying on email or fan page posts to replace application-to-user notifications, while user-to-user notifications are being facilitated through creative use of Wall Posts. FarmVille bucks the no-growth trend, passing 30 million by twisting the “gifting” mechanism from sending gifts to asking for gifts. Incorporating Facebook Credits may make you a Featured Game on the new Games Dashboard, but it doesn’t necessarily drive you new traffic. Plus the intriguing reach of STi’s prepaid-phone-cards-turned-virtual-goods-gift-card. |
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