A trending topic means squat unless you measure whether it’s positive or negative. All day long people commented that the social media buzz for Adam Lambert, predicted he’ll beat out Kris Allen tonight in the American Idol final. Adam was constantly ahead of Kris on Twitter Trending Topics (see picture at right), showing [...]
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 Eric von Coelln digs into the numbers behind social media, marketing, casual games and more. 
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A month long online promotion makes no sense, unless you’re Amazon and you’re conducting a huge real-world price test to prove a simple point: “As soon as we wise up and realize that online albums are worth about $5, the music industry will be fixed.” Eurovision 2009 Semi-Finals have started — is it politics or just bad songcraft? |
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