EVCin

Facebook game developers knew changes to the homepage were coming, but the details were still a little fuzzy. Games have all but been removed from the homepage, the only exception being the new Games Dashboard (and even that link is not really being promoted to users very prominently).

Facebook started enforcing a slew of application policies over the last week, forcing game developers to revamp their viral marketing. Here are three of the top changes and how top developers are revamping their viral marketing tactics.

Efforts to revitalize a creaking Mafia Wars infrastructure not built to sustain 6 million users a day back-fired with unexpected errors and outages. What does it say about other Zynga hits and their ability to sustain more traffic than they may have been built for?

Even though there is a mad rush by developers to get users to bookmark their application on Facebook, there is little data at all on how users are using Bookmarks. Using a unscientific sampling, we find that few users are leveraging bookmarks in their current state and Facebook’s planned revamping of Bookmarks may be a way to revitalize this feature for both users and developers.

The push by marketers to be “bookmarked” has been going on since the Favorites tab first showed up in web browsers. A bookmark on Facebook is the Holy Grail for an app developer: sitting in the footer of every Facebook page is the only way to be consistently “above the fold” and in the view [...]