EVCin

The push by marketers to be “bookmarked” has been going on since the Favorites tab first showed up in web browsers. A bookmark on Facebook is the Holy Grail for an app developer: sitting in the footer of every Facebook page is the only way to be consistently “above the fold” and in the view [...]

It’s time to stop looking at monthly active users as a way to track the success of Facebook applications. By leveraging daily active users as a percent of monthly total users, you can create a relative benchmark for engagement and help you identify which applications are most likely to succeed.

By breaking down the top 50 magazines by percent of circulation getting to their website, plus user engagement using Facebook, Twitter and MySpace, we get a feel for what brands are succeeding in leveraging social media as well as the shortcomings of some our current metrics to measure success.

Vitrue CEO Reggie Bradford Tweeted that some of the premium Amazon paid for Zappos had to do with the social buzz based on the Vitrue SMI. Comparing it to other social media measurement tools, not sure that his claim holds water.

Introducing the Going Digital, Getting Social Scorecard™ for the Top Magazines by Circulation, allowing us to compare brands and understand which ones are leading and developing best practices using Facebook, MySpace and Twitter.