EVCin

Vitrue CEO Reggie Bradford Tweeted that some of the premium Amazon paid for Zappos had to do with the social buzz based on the Vitrue SMI. Comparing it to other social media measurement tools, not sure that his claim holds water.

A month long online promotion makes no sense, unless you’re Amazon and you’re conducting a huge real-world price test to prove a simple point: “As soon as we wise up and realize that online albums are worth about $5, the music industry will be fixed.”