Determining user sentiment can come up with varying results depending on what inputs you use – and for real-time popular sentiment, including Facebook is key.
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 Eric von Coelln digs into the numbers behind social media, marketing, casual games and more. 
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A trending topic means squat unless you measure whether it’s positive or negative. All day long people commented that the social media buzz for Adam Lambert, predicted he’ll beat out Kris Allen tonight in the American Idol final. Adam was constantly ahead of Kris on Twitter Trending Topics (see picture at right), showing [...] |
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