Nearly a month out, FishVille’s sticky factor approaches the same 30% level seen by rivals Fish World and Happy Aquarium, yet My Fishbowl maintains a sticky factor 33% higher than their rivals. How much of this is due to being natively translated in Chinese versus a game play mechanism that is based on stealing from your friends?
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 Eric von Coelln digs into the numbers behind social media, marketing, casual games and more. 
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Crowd Star’s Happy Aquarium jumped 22% over the weekend to enter the top 5, unseating former #1, Farm Town. With cross promotion of other recent games, can CrowdStar join Zynga and Playfish as a major developer in the social space? Forcing users to schedule their lives around a game seems to be the antithesis of user-control time-shifting trends, yet that’s exactly where Zynga is going, duplicating the gameplay mode of FarmVille with new releases Cafe World and Roller Coaster Kingdom. Does that mean that’s where the money is? |
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