EVCin

Is Gamevance.com over-doing the ads in its game portal? The kicker for me – and the ultimate sign that the player (and the advertiser using the Gamevance network) needs to beware – is the fact that they actually sold ads within the text of their privacy policy.

Last week at Time Warner’s Conversations on the Circle panel, a consumer packaged goods company manager who was setting up the company’s use of social media tools bemoaned the fact that in the middle of the project, the company barred employees from using Facebook and Twitter, effectively killing their social media efforts.
Big brands continue to [...]

The exciting yet challenging thing in the “future” for marketers is that there is a new groundswell of user conversations happening that we need to get our arms around – how we tap into it, shape it, and leverage it to make better products and enhance our brands. Wednesday’s panel discussion only made it more clear to me that many traditional marketers are only beginning to grasp that the future is now.