EVCin

One of the more interesting applications of the Social Game “sticky factor” that I introduced last week is the ability to look at the life cycle of some of the most popular games and identify some of the key feature roll-outs that greatly increased engagement. The sticky factor is simply the daily active users (DAUs) [...]

It’s time to stop looking at monthly active users as a way to track the success of Facebook applications. By leveraging daily active users as a percent of monthly total users, you can create a relative benchmark for engagement and help you identify which applications are most likely to succeed.