Eric von Coelln digs into the numbers behind social media, marketing, casual games and more.
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After the Acquisition by EA, Playfish Titles See Traffic Drop

While the purchase by EA promised to give Playfish more resources, those weren’t apparently being used to drive more advertising into Playfish titles after the first week.

Has Playfish Lost Its Mojo?

Three new releases by Playfish are growing slower than some of their top games like Pet Society and Restaurant City. While one, Country Story, might prove profitable for Playfish in the long run, FarmVille’s success may have changed expectations.