EVCin

If you’ve ever run forums around your product, you probably have a good head-start on managing social media –listening, responding, and managing forum posts is not so different from listening to broader media like Twitter, blogs and Facebook Fan Pages. While my team managed our forums well while I was at online multiplayer soccer [...]

Determining user sentiment can come up with varying results depending on what inputs you use – and for real-time popular sentiment, including Facebook is key.

Tweets and online buzz don’t mean a thing if you can determine what percentages are positive or negative. Understanding sentiment, and picking the right tools and partners to deliver an automated solution to classifying posts and tweets, is critical for marketing (and their organizations) to fully leverage social media.