Now that Electronic Arts has purchased Playfish for up to $400 million to help it hasten the transition from retail package dependency to a more digital focus, what can we expect? Looking at the quotes from COO Sebastian de Halleux in the press and today’s EA earnings call might provide some clues:
“I can say [...]
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 Eric von Coelln digs into the numbers behind social media, marketing, casual games and more. 
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