EVCin

Vitrue CEO Reggie Bradford Tweeted that some of the premium Amazon paid for Zappos had to do with the social buzz based on the Vitrue SMI. Comparing it to other social media measurement tools, not sure that his claim holds water.

Slashkey’s Farm Town has been the runaway hit on Facebook, the current number one application and game on the social networking site. The torrid growth started shortly after its February 2009 launch, reaching over 4.5 million daily active users as of today, which I believe is a record number for any game application [...]

Many of the top social game applications on Facebook look at Daily Active Users as a way to judge the relative success of a game, but to make it to the top echelons and STAY there requires continual user engagement. Introducing FLAPI as a way to interpret Facebook Lexicon data to measure which games have staying power.

A trending topic means squat unless you measure whether it’s positive or negative. All day long people commented that the social media buzz for Adam Lambert, predicted he’ll beat out Kris Allen tonight in the American Idol final. Adam was constantly ahead of Kris on Twitter Trending Topics (see picture at right), showing [...]

Combing through some of the publicly available Social Media measurement tools, I try to piece together the impact of KFC’s ad-driven April 27th promo versus the Great Chicken Give-Away Debacle on Oprah May 5th.