Eric von Coelln digs into the numbers behind social media, marketing, casual games and more.
EVCin on Facebook

Call to Bookmark, Become a Fan Intensifies for Game Apps

The push by marketers to be “bookmarked” has been going on since the Favorites tab first showed up in web browsers. A bookmark on Facebook is the Holy Grail for an app developer: sitting in the footer of every Facebook page is the only way to be consistently “above the fold” and in the view [...]