Eric von Coelln digs into the numbers behind social media, marketing, casual games and more.
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Early Winners and Losers from Facebook Platform Changes

When viral marketing tactics were curtailed by Facebook’s platform and policy updates, the question wasn’t whether developers would take a hit, but how much? And whether those that thrived on aggressive viral tactics would be hurt more than those that didn’t. I look at what appears to be behind those who did well and those that took a major hit.

Developers Revamp Viral Marketing Tactics to Comply with Changes to Facebook Policies

Facebook started enforcing a slew of application policies over the last week, forcing game developers to revamp their viral marketing. Here are three of the top changes and how top developers are revamping their viral marketing tactics.

Static Game Development on Facebook is Dead

FarmVille’s impressive growth heralds the new era of social game development, requiring developers to focus on a platform for quick feedback gathering, development and launch of features to retain and delight users.

Farmville Exceeds 7.2 Million Users by Providing Value in News Feed Posts

I realize I’ve been posting about Zynga’s Farmville a great deal, but the speed to which it has grown to be the number one application on Facebook really is an impressive story. Yesterday, Farmville was the first application to break the 7 million level (hitting 7,259,378 daily active users according to Developer Analytics tracking) [...]

Farm Town Passes the 5 Million Daily Active User Mark

Farm sims continue to see explosive growth, with Slashkey’s Farm Town the first game to exceed 5 million daily active users on Facebook.