EVCin

I tweeted upon Zynga’s S1 filing last week that it looked like Zynga was making 4.4 cents per DAU. Here’s a more detailed breakdown of revenue, DAU by game and some trends that could impact the successive quarterly revenues moving forward.

What happens when Zynga invades my 7-11 around the corner…can off-line user acquisition domination be far behind?

Successful viral marketing promos in FarmVille have been quickly passed along to two other Zynga hits: Cafe World and Mafia Wars. Whether they will see similar traffic boosts remains to be seen.

Users seem to be struggling in finding games in the new Facebook homepage redesign. While there is a lot of promise in the newly introduced games dashboard, further education cannot overcome the fundamental design flaw of not having “games” as a persistent part of the site navigation, visible from every page.

FarmVille bucks the no-growth trend, passing 30 million by twisting the “gifting” mechanism from sending gifts to asking for gifts.