EVCin

Nearly a month out, FishVille’s sticky factor approaches the same 30% level seen by rivals Fish World and Happy Aquarium, yet My Fishbowl maintains a sticky factor 33% higher than their rivals. How much of this is due to being natively translated in Chinese versus a game play mechanism that is based on stealing from your friends?

With the launch of Zynga’s FishVille, I’ve been watching to see if the developer could again eclipse records for user growth. The last Zynga hit, Café World launched a little over a month ago, gaining 1.1 million new users on day two and an additional 1.4 million users on day three, eventually passing rival Playfish’s [...]

The concept is straight forward – the more a user comes back and plays, the more engaged they are. And the more engaged they are, from my experience at PowerSoccer.com, the easier it is to monetize them. Why? A user who comes in and plays your game every day is much more likely [...]

Crowd Star’s Happy Aquarium jumped 22% over the weekend to enter the top 5, unseating former #1, Farm Town. With cross promotion of other recent games, can CrowdStar join Zynga and Playfish as a major developer in the social space?

Happy Aquarium grows over 1 million Daily Active Users in less than a week to take the #10 spot on Facebook and pass similar games from Fish World and My Fishbowl.