The top games on Facebok are down 11% from their highs this month. While it looks like it might be due to the holidays, the successive declines in the peaks of the latest Zynga releases might suggest the life cycle for social games is changing.
|
||||||
 Eric von Coelln digs into the numbers behind social media, marketing, casual games and more. 
|
Nearly a month out, FishVille’s sticky factor approaches the same 30% level seen by rivals Fish World and Happy Aquarium, yet My Fishbowl maintains a sticky factor 33% higher than their rivals. How much of this is due to being natively translated in Chinese versus a game play mechanism that is based on stealing from your friends? With the launch of Zynga’s FishVille, I’ve been watching to see if the developer could again eclipse records for user growth. The last Zynga hit, Café World launched a little over a month ago, gaining 1.1 million new users on day two and an additional 1.4 million users on day three, eventually passing rival Playfish’s [...] |
|||||
|
Copyright © 2010 EVCin - All Rights Reserved |
||||||