Eric von Coelln digs into the numbers behind social media, marketing, casual games and more.
EVCin on Facebook

The Post-Notification Era on Facebook’s Platform: Viral Marketing Isn’t Dead Yet

Facebook depricated Notificaitons for applications on March 1st – Clearly it’s not the doomsday scenario that some feared as developers are mostly relying on email or fan page posts to replace application-to-user notifications, while user-to-user notifications are being facilitated through creative use of Wall Posts.

Can Users Find Their Games in the New Facebook Homepage?

Users seem to be struggling in finding games in the new Facebook homepage redesign. While there is a lot of promise in the newly introduced games dashboard, further education cannot overcome the fundamental design flaw of not having “games” as a persistent part of the site navigation, visible from every page.

The Hidden Benefits of Incorporating Facebook Credits?

Incorporating Facebook Credits may make you a Featured Game on the new Games Dashboard, but it doesn’t necessarily drive you new traffic. Plus the intriguing reach of STi’s prepaid-phone-cards-turned-virtual-goods-gift-card.