Incorporating Facebook Credits may make you a Featured Game on the new Games Dashboard, but it doesn’t necessarily drive you new traffic. Plus the intriguing reach of STi’s prepaid-phone-cards-turned-virtual-goods-gift-card.
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 Eric von Coelln digs into the numbers behind social media, marketing, casual games and more. 
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When viral marketing tactics were curtailed by Facebook’s platform and policy updates, the question wasn’t whether developers would take a hit, but how much? And whether those that thrived on aggressive viral tactics would be hurt more than those that didn’t. I look at what appears to be behind those who did well and those that took a major hit. Facebook started enforcing a slew of application policies over the last week, forcing game developers to revamp their viral marketing. Here are three of the top changes and how top developers are revamping their viral marketing tactics. PetVille gets massive ad campaign to jump grow over 2 million daily active users in a day; Zynga starts promoting some synchronous games; Playfish still seeing DAU traffic down since EA acquisition; Bejeweled Blitz gets some competition for gem-swapping audience. |
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