Eric von Coelln digs into the numbers behind social media, marketing, casual games and more.
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Mafia Wars Gets Whacked: The Woes of Revamping the Infrastructure of a Hit

Efforts to revitalize a creaking Mafia Wars infrastructure not built to sustain 6 million users a day back-fired with unexpected errors and outages. What does it say about other Zynga hits and their ability to sustain more traffic than they may have been built for?

Three Fish Sim Games Swim Into Top 25

With three fish sim games landing in the Top 25 Facebook applications in the last week, Happy Aquarium is swimming upstream faster than its competitors – could it just be game play?