Eric von Coelln digs into the numbers behind social media, marketing, casual games and more.
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After the Tweet: Exploring Twitter Click Through Rate Benchmarking to Measure Engagement

After looking at HOW Zappos engaged customers via Twitter in a previous post, now looking at measuring the engagement rates from those Tweets and also compared to Southwest Airlines, Jet Blue and Zynga (as well as take a stab at measuring engagement from Facebook Fan Pages).