Eric von Coelln digs into the numbers behind social media, marketing, casual games and more.
EVCin on Facebook

Benchmarking Your Facebook Application: How Engaging is it?

It’s time to stop looking at monthly active users as a way to track the success of Facebook applications. By leveraging daily active users as a percent of monthly total users, you can create a relative benchmark for engagement and help you identify which applications are most likely to succeed.