Eric von Coelln digs into the numbers behind social media, marketing, casual games and more.
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Game Developers Launch Initial Integration of Facebook Credits for Payments

All of the major game developers have launched a game with Facebook’s Credit payment system, with CrowdStar implementing them in all their games. This is a rundown of those implementations and the potential pros and cons for developers as we near Facebook’s official launch of their credits system.

Mafia Wars Gets Whacked: The Woes of Revamping the Infrastructure of a Hit

Efforts to revitalize a creaking Mafia Wars infrastructure not built to sustain 6 million users a day back-fired with unexpected errors and outages. What does it say about other Zynga hits and their ability to sustain more traffic than they may have been built for?

More on the Sticky Factor: Measuring the Impact of Tactics on Engagement

One of the more interesting applications of the Social Game “sticky factor” that I introduced last week is the ability to look at the life cycle of some of the most popular games and identify some of the key feature roll-outs that greatly increased engagement. The sticky factor is simply the daily active users (DAUs) [...]