EVCin

What happens when Zynga invades my 7-11 around the corner…can off-line user acquisition domination be far behind?

Facebook depricated Notificaitons for applications on March 1st – Clearly it’s not the doomsday scenario that some feared as developers are mostly relying on email or fan page posts to replace application-to-user notifications, while user-to-user notifications are being facilitated through creative use of Wall Posts.

When viral marketing tactics were curtailed by Facebook’s platform and policy updates, the question wasn’t whether developers would take a hit, but how much? And whether those that thrived on aggressive viral tactics would be hurt more than those that didn’t. I look at what appears to be behind those who did well and those that took a major hit.

Facebook started enforcing a slew of application policies over the last week, forcing game developers to revamp their viral marketing. Here are three of the top changes and how top developers are revamping their viral marketing tactics.

Even though there is a mad rush by developers to get users to bookmark their application on Facebook, there is little data at all on how users are using Bookmarks. Using a unscientific sampling, we find that few users are leveraging bookmarks in their current state and Facebook’s planned revamping of Bookmarks may be a way to revitalize this feature for both users and developers.