EVCin

By breaking down the top 50 magazines by percent of circulation getting to their website, plus user engagement using Facebook, Twitter and MySpace, we get a feel for what brands are succeeding in leveraging social media as well as the shortcomings of some our current metrics to measure success.

Introducing the Going Digital, Getting Social Scorecard™ for the Top Magazines by Circulation, allowing us to compare brands and understand which ones are leading and developing best practices using Facebook, MySpace and Twitter.

Speaking Monday at this week’s Personal Democracy Forum 2009 , social ethnographerDanah Boyd, leveraging interviews with Millennials around the country, suggested that stratification of social classes and race is happening between MySpace and Facebook, calling it a “modern incarnation of White Flight” to Facebook (I highly recommend you read the notes for her talk). [...]

MediaPost did a nice write up of what’s gone wrong with MySpace, but nothing better illustrates the public perception of the MySpace community than user “conversation” about the MySpace brand.