Eric von Coelln digs into the numbers behind social media, marketing, casual games and more.
EVCin on Facebook

The Post-Notification Era on Facebook’s Platform: Viral Marketing Isn’t Dead Yet

Facebook depricated Notificaitons for applications on March 1st – Clearly it’s not the doomsday scenario that some feared as developers are mostly relying on email or fan page posts to replace application-to-user notifications, while user-to-user notifications are being facilitated through creative use of Wall Posts.

What is Counter Worthy in New Facebook Design? Mafia Wars Gives Us a Preview

Counters are coming as a replacement to the much-abused Notifications API – how will developers use them? Zynga gives us a first clue.

Quick Hits: Playfish Offers, Notification Spam, Fast Growth and Country-Themed Items

Quick Notes about Playfish testing out offering Offers as an option to earn coins, Looking at Happy Hour’s cross-promotion of Enchanted Island through Notifications, Cafe World’s vault to the #2 spot, and FarmVille leveraging users’ request for country flags to drive visitors and most likely sales.