The goal of posting on your Facebook Application or Fan Page is to engage your fans. I take a look at what seems to be getting the best Fan response from games that are experimenting with their fan/application pages, but in the end games need to start being built to respond to their Fans, instead of the other way around.
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 Eric von Coelln digs into the numbers behind social media, marketing, casual games and more. 
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MediaPost did a nice write up of what’s gone wrong with MySpace, but nothing better illustrates the public perception of the MySpace community than user “conversation” about the MySpace brand. |
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