Eric von Coelln digs into the numbers behind social media, marketing, casual games and more.
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Does Electronic Arts Know How to Leverage Playfish Acquisition?

Now that Electronic Arts has purchased Playfish for up to $400 million to help it hasten the transition from retail package dependency to a more digital focus, what can we expect? Looking at the quotes from COO Sebastian de Halleux in the press and today’s EA earnings call might provide some clues:
“I can say [...]

Revisiting: Did Facebook Eat the Casual Game Market?

I spoke to the New York Chapter of the International Game Developers Association (IGDA) last week, touching on a previous blog post but updated with more data showing how:

Facebook is rapidly capturing the traditional casual game demographic that has been a mainstay of sites like Pogo.com (over 400% growth between February and September of [...]

Facebook Ate the PC Download Game Model

Can the PC Download Game Portals continue to thrive when they pull in 10 million users a day, while a single game (FarmVille) had 16 million people play last week on Facebook? The model change here is significant and publishers reliant on PC download games are going to continue to see users move towards more “freemium” online games that are run on the service model that Zynga and Playfish are doing.