Eric von Coelln digs into the numbers behind social media, marketing, casual games and more.
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Mafia Wars Tests Paying for Thai Expansion: Dawn of a New Social Game Model?

Now that Mafia Wars by Zynga is charging close to $6 for the new Thailand expansion pack, does this new wrinkle in the freemium model for social games signal an inevitable emulation of MMORPGs?

Amazon and the Great MP3 Price Test

A month long online promotion makes no sense, unless you’re Amazon and you’re conducting a huge real-world price test to prove a simple point: “As soon as we wise up and realize that online albums are worth about $5, the music industry will be fixed.”