Eric von Coelln digs into the numbers behind social media, marketing, casual games and more.
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Kellogg Panel on the Future of Marketing Misses Impact of Social Media

The exciting yet challenging thing in the “future” for marketers is that there is a new groundswell of user conversations happening that we need to get our arms around – how we tap into it, shape it, and leverage it to make better products and enhance our brands. Wednesday’s panel discussion only made it more clear to me that many traditional marketers are only beginning to grasp that the future is now.