EVCin

Vitrue CEO Reggie Bradford Tweeted that some of the premium Amazon paid for Zappos had to do with the social buzz based on the Vitrue SMI. Comparing it to other social media measurement tools, not sure that his claim holds water.

If you’ve ever run forums around your product, you probably have a good head-start on managing social media –listening, responding, and managing forum posts is not so different from listening to broader media like Twitter, blogs and Facebook Fan Pages. While my team managed our forums well while I was at online multiplayer soccer [...]

Tweets and online buzz don’t mean a thing if you can determine what percentages are positive or negative. Understanding sentiment, and picking the right tools and partners to deliver an automated solution to classifying posts and tweets, is critical for marketing (and their organizations) to fully leverage social media.