Eric von Coelln digs into the numbers behind social media, marketing, casual games and more.
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Game Developers Launch Initial Integration of Facebook Credits for Payments

All of the major game developers have launched a game with Facebook’s Credit payment system, with CrowdStar implementing them in all their games. This is a rundown of those implementations and the potential pros and cons for developers as we near Facebook’s official launch of their credits system.

After the Acquisition by EA, Playfish Titles See Traffic Drop

While the purchase by EA promised to give Playfish more resources, those weren’t apparently being used to drive more advertising into Playfish titles after the first week.

Quick Hits: Playfish Offers, Notification Spam, Fast Growth and Country-Themed Items

Quick Notes about Playfish testing out offering Offers as an option to earn coins, Looking at Happy Hour’s cross-promotion of Enchanted Island through Notifications, Cafe World’s vault to the #2 spot, and FarmVille leveraging users’ request for country flags to drive visitors and most likely sales.

Has Playfish Lost Its Mojo?

Three new releases by Playfish are growing slower than some of their top games like Pet Society and Restaurant City. While one, Country Story, might prove profitable for Playfish in the long run, FarmVille’s success may have changed expectations.