Facebook started enforcing a slew of application policies over the last week, forcing game developers to revamp their viral marketing. Here are three of the top changes and how top developers are revamping their viral marketing tactics.
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 Eric von Coelln digs into the numbers behind social media, marketing, casual games and more. 
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The top games on Facebok are down 11% from their highs this month. While it looks like it might be due to the holidays, the successive declines in the peaks of the latest Zynga releases might suggest the life cycle for social games is changing. Forcing users to schedule their lives around a game seems to be the antithesis of user-control time-shifting trends, yet that’s exactly where Zynga is going, duplicating the gameplay mode of FarmVille with new releases Cafe World and Roller Coaster Kingdom. Does that mean that’s where the money is? |
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