When viral marketing tactics were curtailed by Facebook’s platform and policy updates, the question wasn’t whether developers would take a hit, but how much? And whether those that thrived on aggressive viral tactics would be hurt more than those that didn’t. I look at what appears to be behind those who did well and those that took a major hit.
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 Eric von Coelln digs into the numbers behind social media, marketing, casual games and more. 
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The top games on Facebok are down 11% from their highs this month. While it looks like it might be due to the holidays, the successive declines in the peaks of the latest Zynga releases might suggest the life cycle for social games is changing. I realize I’ve been posting about Zynga’s Farmville a great deal, but the speed to which it has grown to be the number one application on Facebook really is an impressive story. Yesterday, Farmville was the first application to break the 7 million level (hitting 7,259,378 daily active users according to Developer Analytics tracking) [...] Farm sims continue to see explosive growth, with Slashkey’s Farm Town the first game to exceed 5 million daily active users on Facebook. Slashkey’s Farm Town has been the runaway hit on Facebook, the current number one application and game on the social networking site. The torrid growth started shortly after its February 2009 launch, reaching over 4.5 million daily active users as of today, which I believe is a record number for any game application [...] |
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