The goal of posting on your Facebook Application or Fan Page is to engage your fans. I take a look at what seems to be getting the best Fan response from games that are experimenting with their fan/application pages, but in the end games need to start being built to respond to their Fans, instead of the other way around.
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 Eric von Coelln digs into the numbers behind social media, marketing, casual games and more. 
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Game Applications on Facebook are just starting to understand the power of using Fan Pages and recently updated Application pages to drip messages into their fan’s homepage stream. Barely half the top 20 games have started to use this powerful tool, and only two of the top 20 have actually aggressively started using them. Many of the top social game applications on Facebook look at Daily Active Users as a way to judge the relative success of a game, but to make it to the top echelons and STAY there requires continual user engagement. Introducing FLAPI as a way to interpret Facebook Lexicon data to measure which games have staying power. |
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