Eric von Coelln digs into the numbers behind social media, marketing, casual games and more.
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A Funny Thing Happened on the Way to Measuring the Forum: Radian6 Workflow and the Missing Sentiment

If you’ve ever run forums around your product, you probably have a good head-start on managing social media –listening, responding, and managing forum posts is not so different from listening to broader media like Twitter, blogs and Facebook Fan Pages. While my team managed our forums well while I was at online multiplayer soccer [...]