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As more marketers look to game mechanics as a way to incent users to talk about their brands, there’s the distinct possiblity of a glut of “social spam” in the near future. As users get more judicious about filtering, quality content will be the true incentive to engaging customers.

Whole foods is one of the rare brands that don’t revolve around celebrity, tech or media in the top 1000 Twitter accounts by followers. Analyzing over 500 tweets, you can the success of Whole Foods is their commitment organic foods. Now watch them reach out and engage users on the local level using Twitter and Facebook.

What outcry? Only 1.1% of all social media mentions about the Yankees are about their ticket prices, and only 12% of those appear to be negative. Dig into the numbers…

While we previously highlighted the migration of moms from women’s portals to Facebook to Mommy Blogging, are the migrating to Twitter too?

Marketers have always followed moms because they control the purse strings and have wide influence on friends; now they are following them as they migrate through the social landscape, from controlled websites, to social networks, to Mommy Blogging