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Last week at Time Warner’s Conversations on the Circle panel, a consumer packaged goods company manager who was setting up the company’s use of social media tools bemoaned the fact that in the middle of the project, the company barred employees from using Facebook and Twitter, effectively killing their social media efforts.
Big brands continue to [...]

A look at how brands are managing and manning for the deluge of social media comments, highlighting Jet Blue’s approach. Plus other highlights from Business Development Institute’s June Social Communications Leadership Forum panel.

Notes from various panels at Internet Week, touching on how social media changes the corporate web site, how to manage the deluge of incoming comments that come directly to you, and how to put KPIs around social media.

This week is Internet Week in New York and I was able to attend several panels and demos, but the one thing that really made me feel like there was substantial change afoot was the power of technology to truly transform government: to make it a truly transparent and inclusive process. Specifically, at the NY [...]

After looking at HOW Zappos engaged customers via Twitter in a previous post, now looking at measuring the engagement rates from those Tweets and also compared to Southwest Airlines, Jet Blue and Zynga (as well as take a stab at measuring engagement from Facebook Fan Pages).