Eric von Coelln digs into the numbers behind social media, marketing, casual games and more.
EVCin on Facebook

Vitrue Thinks Amazon Paid Premium for Zappos Social Buzz

Vitrue CEO Reggie Bradford Tweeted that some of the premium Amazon paid for Zappos had to do with the social buzz based on the Vitrue SMI. Comparing it to other social media measurement tools, not sure that his claim holds water.