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By breaking down the top 50 magazines by percent of circulation getting to their website, plus user engagement using Facebook, Twitter and MySpace, we get a feel for what brands are succeeding in leveraging social media as well as the shortcomings of some our current metrics to measure success.

Introducing the Going Digital, Getting Social Scorecard™ for the Top Magazines by Circulation, allowing us to compare brands and understand which ones are leading and developing best practices using Facebook, MySpace and Twitter.

Whole foods is one of the rare brands that don’t revolve around celebrity, tech or media in the top 1000 Twitter accounts by followers. Analyzing over 500 tweets, you can the success of Whole Foods is their commitment organic foods. Now watch them reach out and engage users on the local level using Twitter and Facebook.

Whole Foods broke 1 million followers – one of only seven brands in the Top 1000 Twitter accounts by number of followers that aren’t tech, media or celebrity driven.

While we previously highlighted the migration of moms from women’s portals to Facebook to Mommy Blogging, are the migrating to Twitter too?