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Vitrue CEO Reggie Bradford Tweeted that some of the premium Amazon paid for Zappos had to do with the social buzz based on the Vitrue SMI. Comparing it to other social media measurement tools, not sure that his claim holds water.

Determining user sentiment can come up with varying results depending on what inputs you use – and for real-time popular sentiment, including Facebook is key.

Tweets and online buzz don’t mean a thing if you can determine what percentages are positive or negative. Understanding sentiment, and picking the right tools and partners to deliver an automated solution to classifying posts and tweets, is critical for marketing (and their organizations) to fully leverage social media.

A trending topic means squat unless you measure whether it’s positive or negative. All day long people commented that the social media buzz for Adam Lambert, predicted he’ll beat out Kris Allen tonight in the American Idol final. Adam was constantly ahead of Kris on Twitter Trending Topics (see picture at right), showing [...]

Combing through some of the publicly available Social Media measurement tools, I try to piece together the impact of KFC’s ad-driven April 27th promo versus the Great Chicken Give-Away Debacle on Oprah May 5th.