What happens when Zynga invades my 7-11 around the corner…can off-line user acquisition domination be far behind?
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What happens when Zynga invades my 7-11 around the corner…can off-line user acquisition domination be far behind? Survey by Zynga tips off their intention to enter the city building sim genre and take on Playdom’s scorching hot Social City. Facebook depricated Notificaitons for applications on March 1st – Clearly it’s not the doomsday scenario that some feared as developers are mostly relying on email or fan page posts to replace application-to-user notifications, while user-to-user notifications are being facilitated through creative use of Wall Posts. Successful viral marketing promos in FarmVille have been quickly passed along to two other Zynga hits: Cafe World and Mafia Wars. Whether they will see similar traffic boosts remains to be seen. FarmVille bucks the no-growth trend, passing 30 million by twisting the “gifting” mechanism from sending gifts to asking for gifts. |
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