{"id":287,"date":"2009-07-14T14:18:49","date_gmt":"2009-07-14T16:48:49","guid":{"rendered":"http:\/\/www.voncoelln.com\/eric\/?p=287"},"modified":"2009-07-14T14:18:49","modified_gmt":"2009-07-14T16:48:49","slug":"whole-foods-in-rare-company-non-tech-media-or-celebrity-brand-in-top-twitter-lists","status":"publish","type":"post","link":"http:\/\/www.voncoelln.com\/eric\/2009\/07\/14\/whole-foods-in-rare-company-non-tech-media-or-celebrity-brand-in-top-twitter-lists\/","title":{"rendered":"Whole Foods in Rare Company: Non-Tech, Media, or Celebrity Brand in Top Twitter Lists"},"content":{"rendered":"<p><a href=http:\/\/www.steverubel.com>Steve Rubel<\/a> mentioned today that <a href=http:\/\/www.steverubel.com\/whole-foods-on-twitter-tops-one-million-follo>Whole Foods \u201cbecame the first consumer brand (e.g. non-tech, celebrity or media) to go seven-digits on Twitter.\u201d<\/a>  Last week I had done an analysis of the top 1000 twitter accounts by number of followers (prior to <a id=\"aptureLink_xX4mmI6Fiv\" href=\"http:\/\/twitter.com\/WholeFoods\">Whole Foods<\/a> breaking 1 million) and tried to look at what percentage of those were company-specific, finding only 76 company-specific accounts:<\/p>\n<ul>\n<li><b>Over 1 million followers: 30<\/b>\n<ul>\n<li>4 (13%): NPR, Google, NYTimes, CNN<\/li>\n<\/ul>\n<\/li>\n<li><b>500K to 1 million followers: 120<\/b>\n<ul>\n<li>18 (15%): Entertainment Weekly, CME Group, InStyle, CBOE, CBS News, Pitchfork Media, Nightline, People, Dell Outlet, WomensWearDaily, Good Morning America, World Economic Forum, <b>JetBlue<\/b>, <b>Zappos<\/b>, BBC, E! Online, <b>Whole Foods<\/b>, TIME<\/li>\n<\/ul>\n<\/li>\n<li><b>100K to 500K followers: 193<\/b><\/b>\n<ul>\n<li>20 (10%): Live Earth.org; UNHCR; Newsweek, <b>Starbucks<\/b>, <b>Southwest Airlines<\/b>, MTV, PeoplePets, CNN, BBC, Orlando Magic, ESPN, iTunes, NFL, <b>Etsy<\/b>, Funny or Die, Digg, Health, <b>CDC<\/b>, Gossip Girl, NPR<\/li>\n<\/ul>\n<\/li>\n<li><b>50K to 100K followers: 293<\/b>\n<ul>\n<li>14 (4.8%): Oprah Magazine, Tyra Banks Show, Us Weekly, HootSuite, Wall Street Journal, TMZ, Wired, the Office, FOX News, Today Show, Masters Tournament, YouTube, Facebook, NASA<\/li>\n<\/ul>\n<\/li>\n<li><b>32K to 50K followers: 364<\/b>\n<ul>\n<li>20 (5.5%) WordPress, Huffington Post, <b>Sony Playstation<\/b>, Loyalty360.org, CNN, MacWorld, IMDB, SXSW, PopStar Magazine, CNET, FitnessTown, The View, Squarespace, LFC Liverpool, BBC, Hot97FM, CNN, Vibe Magazine, The Economist, Moonfruit<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Filter that list down using Steve\u2019s criteria (company accounts that aren\u2019t tech, celebrity or media &#8212; to which I\u2019ve loosely added Sports) plus take out government accounts (CDC emergency with 532,285 followers and NASA with 90,833) that list gets even smaller:<\/p>\n<ul>\n<li>Whole Foods (1,011,755)<\/li>\n<li>Zappos (960,979) <\/li>\n<li>Jet Blue (869,527) <\/li>\n<li>Etsy (500,341) <\/li>\n<li>Southwest Airlines (276,987) <\/li>\n<li>Starbucks (251,199) <\/li>\n<li>Sony PlayStation (47,911) <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Having <a href=http:\/\/www.voncoelln.com\/eric\/2009\/05\/26\/zappos-between-the-tweets-breaking-down-how-zappos-uses-twitter\/>broken down the tweets of Zappos<\/a> in the past (<a href=http:\/\/www.voncoelln.com\/eric\/2009\/06\/03\/after-the-tweet-exploring-twitter-click-through-rate-benchmarking-to-measure-engagement\/>as well as their \u201cengagement\u201d rates<\/a>), will take a look at how Whole Foods is leveraging its Tweets in another post.<\/P><\/p>\n<div style=\"float: left; margin-right: 10px;\"><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-count=\"vertical\" data-url=\"http:\/\/www.voncoelln.com\/eric\/2009\/07\/14\/whole-foods-in-rare-company-non-tech-media-or-celebrity-brand-in-top-twitter-lists\/\">Tweet<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Whole Foods broke 1 million followers &#8211; one of only seven brands in the Top 1000 Twitter accounts by number of followers that aren&#8217;t tech, media or celebrity driven.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[21,75],"_links":{"self":[{"href":"http:\/\/www.voncoelln.com\/eric\/wp-json\/wp\/v2\/posts\/287"}],"collection":[{"href":"http:\/\/www.voncoelln.com\/eric\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.voncoelln.com\/eric\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.voncoelln.com\/eric\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.voncoelln.com\/eric\/wp-json\/wp\/v2\/comments?post=287"}],"version-history":[{"count":7,"href":"http:\/\/www.voncoelln.com\/eric\/wp-json\/wp\/v2\/posts\/287\/revisions"}],"predecessor-version":[{"id":294,"href":"http:\/\/www.voncoelln.com\/eric\/wp-json\/wp\/v2\/posts\/287\/revisions\/294"}],"wp:attachment":[{"href":"http:\/\/www.voncoelln.com\/eric\/wp-json\/wp\/v2\/media?parent=287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.voncoelln.com\/eric\/wp-json\/wp\/v2\/categories?post=287"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.voncoelln.com\/eric\/wp-json\/wp\/v2\/tags?post=287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}