{"id":540,"date":"2009-11-23T19:11:45","date_gmt":"2009-11-23T21:11:45","guid":{"rendered":"http:\/\/www.voncoelln.com\/eric\/?p=540"},"modified":"2009-11-30T15:41:09","modified_gmt":"2009-11-30T17:41:09","slug":"call-to-bookmark-become-a-fan-intensifies-for-game-apps","status":"publish","type":"post","link":"http:\/\/www.voncoelln.com\/eric\/2009\/11\/23\/call-to-bookmark-become-a-fan-intensifies-for-game-apps\/","title":{"rendered":"Call to Bookmark, Become a Fan Intensifies for Game Apps"},"content":{"rendered":"<p>The push by marketers to be \u201cbookmarked\u201d has been going on since the Favorites tab first showed up in web browsers. A bookmark on Facebook is the Holy Grail for an app developer: sitting in the footer of <image src=http:\/\/www.insidesocialgames.com\/wp-content\/uploads\/2009\/11\/bookmarks.jpg align=right>every Facebook page is the only way to be consistently \u201cabove the fold\u201d and in the view of a user. However, more social games are also encouraging users to become fans of an app, too. More on that below.<\/p>\n<p>Recent changes and trends are making these channels more meaningful to developers:<\/p>\n<ul>\n<li>The Facebook homepage newsfeed has defaulted from a real-timefeed (where users only typically see it if they get online within four to six hours after the item was posted) to an algorithmic feed that users may never see,<\/li>\n<li>Notifications (which at least are continuously highlighted till you click on them) are <a href=http:\/\/www.insidefacebook.com\/2009\/10\/29\/mark-your-calendars-planning-for-facebooks-platform-changes-over-the-next-3-6-months\/>going away in the very near future<\/a>, and<\/li>\n<li>A recent <a href=http:\/\/www.qinteractive.com\/pressSingle.asp?rId=263>study of US women by Q Interactive<\/a> showed that 85 percent of them use five or fewer games\/apps regularly (you can make your own inferences that there are only six bookmark spots in the Facebook footer).<\/li>\n<\/ul>\n<p>It would be interesting to understand the correlation between being bookmarked and visit frequency (which I think itself is highly correlated to propensity to pay). Lacking that data, we CAN take a look at how well developers are getting users to become a fan of their application.  Some of the bigger developers have several games at a low 5% Fans\/MAU rate, but there are some notable exceptions (like Pet Society) that hit 15%.  See the full analysis in the full post on <a href=http:\/\/www.insidesocialgames.com\/2009\/11\/23\/beyond-bookmark-me-become-a-fan-of-this-app-is-the-latest-way-games-get-facebook-users\/>InsideSocialGames.com<\/a>.<br \/>\n<image src=http:\/\/www.insidesocialgames.com\/wp-content\/uploads\/2009\/11\/farmville-bookmark-fan.jpg><\/p>\n<div style=\"float: left; margin-right: 10px;\"><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-count=\"vertical\" data-url=\"http:\/\/www.voncoelln.com\/eric\/2009\/11\/23\/call-to-bookmark-become-a-fan-intensifies-for-game-apps\/\">Tweet<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The push by marketers to be \u201cbookmarked\u201d has been going on since the Favorites tab first showed up in web browsers. A bookmark on Facebook is the Holy Grail for an app developer: sitting in the footer of every Facebook page is the only way to be consistently \u201cabove the fold\u201d and in the view &hellip; <a href=\"http:\/\/www.voncoelln.com\/eric\/2009\/11\/23\/call-to-bookmark-become-a-fan-intensifies-for-game-apps\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Call to Bookmark, Become a Fan Intensifies for Game Apps<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,32,7],"tags":[120,19,56,121],"_links":{"self":[{"href":"http:\/\/www.voncoelln.com\/eric\/wp-json\/wp\/v2\/posts\/540"}],"collection":[{"href":"http:\/\/www.voncoelln.com\/eric\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.voncoelln.com\/eric\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.voncoelln.com\/eric\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.voncoelln.com\/eric\/wp-json\/wp\/v2\/comments?post=540"}],"version-history":[{"count":6,"href":"http:\/\/www.voncoelln.com\/eric\/wp-json\/wp\/v2\/posts\/540\/revisions"}],"predecessor-version":[{"id":551,"href":"http:\/\/www.voncoelln.com\/eric\/wp-json\/wp\/v2\/posts\/540\/revisions\/551"}],"wp:attachment":[{"href":"http:\/\/www.voncoelln.com\/eric\/wp-json\/wp\/v2\/media?parent=540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.voncoelln.com\/eric\/wp-json\/wp\/v2\/categories?post=540"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.voncoelln.com\/eric\/wp-json\/wp\/v2\/tags?post=540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}